03 / Process

Less ceremony. More forward motion.

You work directly with the person designing and building the site. Decisions stay close to the work, and the work stays pointed at the goal.

Week 01

Align

We define the audience, offer, proof, priorities, and one action the site needs people to take.

Output → Brief / sitemap / message direction

Week 01–02

I establish a visual language that belongs to your category—then push far enough to make it yours.

Output → Creative direction / key screens

Week 02–06

Approved thinking becomes a fast, responsive site with focused feedback rounds and visible progress.

Output → Full build / content / testing

Final week

We test the real paths, train the people who will use it, and ship without a handoff cliff.

Output → QA / training / launch support

Clear ownership beats feedback by committee.

Focused reviews, documented decisions, no status theater.

The design gets better when the words mean something.

If priorities change, timing and cost change in the open.